Competitive Analysis

Understanding who your competition is online, as well as their strengths and weaknesses, is critical to developing your own search engine marketing  strategy.

Many business owners forget that their online competition is not always who they tend to think their competition is.

A good online competitive analysis report should include information such as but not limited to:

• who your primary competitors are for your target keywords;
• indicators as to why they are doing well online…a trail for you to follow;
• indicators of where they are deficient online…opportunities for you to capitalize on;
• the primary keywords that they are ranking well for;
• other desirable keywords that they are not ranking well for;
• other insights from your site’s historical analytics data about who and how visitors have been interacting with your site.

Search engine optimization is not a “set it and forget it” exercise. To do well over the long term, your online strategy needs to be reviewed and nurtured on an ongoing basis.  In order to do well, you need to pay close attention to not only your own web pages but also to how visible they are in relation to other competing pages.

Scientific keyword research is critical for setting the foundation for your online marketing strategy and initiatives.  Time and resources should not be spent on any online initiatives without this solid foundation.