Mobile marketing campaigns are increasingly used by businesses, either as a part of a larger marketing and advertising solution or on their own, to attract new prospects while they’re on the go. This has of course been influenced by the now ubiquitous ownership of cell devices in North America (and elsewhere in the world). In particular, the more recent trend of mobile telephones that incorporate the client’s geo-location is dramatically boosting the use and interest in these sorts of campaigns.
One quite typical mobile marketing campaign approach is to supply a promotional product or service in return for the customer’s cellular phone number. Mobile coupons are texted to the consumer. This approach is very helpful in particular for localized organizations. Customers merely need to present the mobile coupons to the merchant for redemption when they’re ready. The client need only have their mobile telephone with them as opposed to having to keep track of a paper coupon.
Additionally, merchants will occasionally run a contest or other interactive means to receive cell numbers from consumers. Consider the following examples:
- American Express was a sponsor of Wimbledon a short while ago. Amex ran a mobile contest for attendees to vote for the following day’s matches and who they believed the winners would be. Amex reported that during the tournament, they obtained a tremendous amount new credit card applications.
- The television show American Idol enables viewers to text message (vote) for their preferred vocalist using their cellular telephones which is an integral element of the method in deciding who moves on in the competition. It enables the audience to participate much more significantly with the show and additionally supplies the cellular numbers of the followers to the show’s sponsors.
The potency of text message marketing in particular is starting to gain traction with organizations. So why is this? The major reason is that a large percentage of prospective buyers not only own mobile phones but basically have them by their side everywhere they go. The open rate for SMS text messages is spectacularly higher when compared with the open rates for some other earlier forms of communication such as e-mail. Coupled, this permits a company to get through to a potential client with well-timed promotions and incentives practically instantly.
Additionally, customer loyalty can be superior by being able to communicate notices about brand new product and service special deals as well as coming occasions like special sales.
Even better, mobile telephones provide two-way interaction, allowing a fantastic degree of connection between the business and the customer.
There is one warning to be mindful of however. Any kind of reputable campaign really should invariably run exclusively on an opt-in basis (and opt-out basis) and any business should really deliver clear expectations about what precisely the customer can expect by opting in. These particular expectations must then be honoured. Don’t make use of mobile telephone numbers acquired without the owner’s permission.
The focus of marketing is successfully reaching target audiences and mobile marketing trends open up an entirely brand new frontier for doing so, and really cost-effectively too. Secure an edge against your competitors for your organization now by understanding just how to broaden your current marketing plan to include mobile marketing.